about us
HealthBanks connects patients with their physicians to provide the highest quality health information possible.
What We Do
HealthBanks, Inc. is a medical information company providing online services linking Patients and their Physicians and Medical Practices. HealthBanks provides superior patient education from the patients own doctor and practice, the most important relationship in healthcare. Additional benefits are practice management efficiencies, patient retention and practice building services.
HealthBanks online services include a weekly health eNewsletter customized for the medical practice and each physician, a professional physician and practice website, extensive patient education (more than 5,000 topics), and practice marketing tools. These services have achieved extraordinary engagement and "stickiness" with patients, physicians and practice managers in multiple specialties throughout the country.
Mission
HealthBanks, Inc. was founded on the belief that the physician-patient relationship is the foundation of effective, high quality health care. The Company began in 1993 with video-based patient education kiosks in physicians offices. This has evolved into a unique and powerful set of online services built around physician-to-patient communication.
Today, HealthBanks provides services to thousands of physicians throughout the United States.
Current Network
The HealthBanks Patient Education Network currently supports a number of specialty areas:
- Cardiology
- Fertility
- Gastroenterology
- Oncology
- Pediatric Endocrinology
- Primary Care or Family Practice
- Psychiatry
- Pulmonology
- Urology
- Women's Health
HealthBanks is led by a core group of dedicated employees who have built a company whose reputation for quality, integrity, and service has made a true contribution to better health care in the United States.
Our Products
- Health eNewsletter for Your practice
- Automatic weekly communication with your patients
- Customized for your practice and each physician in the practice
- Allows you to market special services directly to your patients
- Promote important events or health seminars
- Promote selected health topics
- Retain patients by staying in touch with them on a regular basis
- Send your referring physicians your eNewsletter to increase referrals to your practice
- Recruit patients for clinical trials
- Practice Marketing & Efficiency Tools
- Promote special services on your website
- Drive patients to your website for answers to FAQs, forms, insurance, directions, parking
- Send your referring physicians your eNewsletter to increase referrals to your practice
- Post patient surveys and review responses online
- 24/7 access to manage/edit your practice website
- Change practice or physician information immediately online
- Premier Patient Education Website
- Complete website customized for your practice, and each physician
- Over 5,000 peer reviewed URAC-accredited medical topics, updated quarterly
- Over 1,200 medications updated quarterly (including ALERTS! on recalled medications and health warnings)
How it Works
Patients are directed by the physician and/or practice to your website for health and practice information (e.g., forms, questionnaires, insurance, etc.). When the patient visits your website, he or she has the opportunity to sign up for your practice eNewsletter which also features the patient's own physician. You can also sign up patients to receive your health eNewsletter through your personal administrative portal. The eNewsletter is then sent weekly. Current statistics show that readership of these eNewsletters by patients is well above the rates shown on other general health web portals making it one of the most powerful tools to direct patients to your website on a regular basis.
Physicians receive weekly clinical eNewsletters specific to their specialty as well as statistics about the usage of their website, including survey responses from their patients. Because these eNewsletters are tailored to the physician as well as his or her own patients, readership rates are very high.
Practices receive a weekly eNewsletter containing administrative information, tips, and reminders of ways to keep their site informative and current. They can make template driven updates immediately online from their own management portal.
One reason for the high readership and usage of the HealthBanks Patient Education Network (PEN) is that the medical information is "from your own doctor" and your practice - the most trusted source in healthcare. When the patient logs on to a site, it is the patient's own doctor's and practice's website. When the Patient receives an eNewsletter, it is from the Patient's doctor and practice. The result is continuing and growing usage by physicians and practices.
Value
Value to the Patient: Extensive health education - over 5,000 topics from leading sources including URAC-accredited health information from Healthwise and the HealthDay news service. Patients also find answers to frequently asked questions about the practice on your website without needing to call the practice. Patients can download forms from the website which helps them be better prepared for office visits. Since this information comes from your practice website featuring your Physicians, this builds and reinforces the connection between patient and doctor and your medical practice - the most important relationship in healthcare.
Value to the Physician: Improved health education for patients results in better patient encounters, greater patient understanding of medical information, and improved treatments and adherence - in short, better patient care. Information for the patient can be specifically prescribed if the physician chooses. Medical information can also be annotated by the individual physician exclusively for his or her own patients. The physician also learns more about what his/her patients are concerned about and what their opinions are about the care they receive by reviewing usage statistics of their website and patient survey responses in their personalized administrative portal.
Value to Practices/Provider Organizations: Practice managers and administrators can market their Practices, improve efficiencies by reducing "phone time" for FAQs, improve new patient intake, and provide or reinforce "lessons" commonly given by nurses or other healthcare providers. Practices also can learn more about what their patients are concerned about and what their opinions are about the care they receive by reviewing usage statistics of their website and patient survey responses in their personalized administrative portal.
Customer Intimacy
Over 10 years of working directly with physicians, medical practices, and patients has resulted in a deep understanding of what drives usage and retention of these online services in healthcare. These were lessons learned by adapting our products and services to the many intricacies of the unique healthcare marketplace. Once installed and adopted by a physician (or physicians in a practice), HealthBanks web services are very successful at attracting, engaging, and retaining patients, physicians, and practice managers.
Trust
Trust and credibility are the most important aspects of providing top quality medical information. HealthBanks is a TRUSTe accredited partner, and virtually all of our content has the highly respected URAC-accreditation. Utilizing HealthBanks technology, each physician may also customize and add to the health information to meet the specific needs of his or her own patients and practice protocols.
Technology
The HealthBanks product suite is a highly scalable, database-driven content management and communication system. It is provided on a hosted ASP basis so the practice has no need for IT or software installation. Online signup allows for full-functioning websites to be created in real-time (i.e., immediately online). Alternatively, imports of large databases of physicians and their associated affiliations can create these individual websites (along with their supporting portals) at a rate of approximately one site per second.