News for Healthier Living

FDA 'Healthy' Label Encourages Healthier Snack Choices and Influences What Consumers Are Willing to Pay, According to New Study

New research, led by researchers at Oregon State University and Tufts University, examined consumer purchasing preferences for snack products with and without healthy labels, focusing on the new FDA definition and healthy symbol to understand how endorsement from a regulator, such as the FDA, shapes consumer choices.

April 21, 2026


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